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This report segments the adult diaper market by product (adult diaper pads, adult diaper pants, and others), distribution channel (online and offline), gender (male and female), and geography (Europe , APAC, North America , South America , and Middle East and Africa )
NEW YORK , Oct. 17, 2022 /PRNewswire/ -- Growth in online retail for personal hygiene products is a high-performing trend impacting the global adult diaper market's growth. The growing preference for online shopping is one of the major factors expected to drive the global adult diaper market's growth during the forecast period. Online retailers offer discounts on adult diapers, enabling customers to buy these products at affordable prices. Also, the rise in innovative product offerings will fuel the adult diaper market's growth in the coming years. Furthermore, the rise in employment, particularly among women, has further raised the demand for personal hygiene products such as adult diapers through the online retail channel. Thus, growth in online retail channels is expected to drive demand for adult diapers globally and positively impact market growth during the forecast period.
The global adult diaper market size is expected to grow by USD 4.75 billion between 2021 to 2026. In addition, the growth momentum of the market will accelerate at a CAGR of 5.89% according to Technavio's latest market report.
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By Product, the adult diaper pads segment will be the largest contributor to market growth during the forecast period. The growing number of adult diaper pad offerings for people with mid and high incontinence issues, coupled with low prices, is expected to continue driving this segment's growth during the forecast period. Additionally, using adult diaper pads has several benefits. For instance, adult diaper pads help control odor, pose fewer chances of skin rashes, can be used with any type of bottom wear, and do not hinder day-to-day activities. These benefits might result in the increased adoption of adult diaper pads among consumers during the forecast period.
By Geography, 42% of the market's growth will originate from APAC during the forecast period. China is the key market for the adult diaper market in APAC. APAC is the largest and the fastest-growing market due to the presence of countries that account for the highest consumption and production of a broad range of personal hygiene products, including adult diapers, which will facilitate the adult diaper market's growth in APAC over the forecast period.
The growing awareness and adoption in developing regions are notably driving the adult diaper market growth. The demand for adult diapers in developing countries, such as India , Indonesia , and the Philippines , is low, mainly due to the lack of awareness about the product and its associated benefits, while women in these countries also do not feel comfortable procuring such products from public medical shops or retail stores. However, rising acceptance and availability of adult diapers have provided better convenience, comfort, and skin care benefits for people with urinary incontinence, which will drive the adult diaper market growth in North America during the forecast period. Moreover, the willingness of people to shift toward organic products from non-organic products due to their features, such as being skin-friendly and environment-friendly, is driving the APAC adult diaper market growth. These product innovations are expected to increase the awareness and the adoption of such products by consumers in developing countries also, thereby positively impacting the growth of the global adult diaper market during the forecast period.
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Accelerate at a CAGR of 5.89%
APAC, Europe, North America, South America, and Middle East and Africa
US, China, Japan, Germany, and UK
Leading companies, competitive strategies, consumer engagement scope
AdvaCare Pharma, BonBon Products, Daio Paper Corp., Domtar Corp., DSG International Thailand Public Co. Ltd, Essity Aktiebolag, First Quality Enterprises Inc., Hengan International Group Co. Ltd., Kao Corp, Kimberly Clark Corp., Medline Industries LP, Mother and Baby Care Inc., Nasibdar Sons, Nippon Paper Industries Co. Ltd., Nobel Hygiene Pvt. Ltd., Ontex BV, Paul Hartmann AG, Principle Business Enterprises Inc., TATARIA HYGIENE, The Procter and Gamble Co., and Unicharm Corp.
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period.
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6 Market Segmentation by Distribution Channel
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